Budget can limit and dictate what a small business can do in terms of marketing spend, but not every successful strategy requires tons of money. Here are three ideas to market your small business that are both inexpensive and effective. Start Recording!

Shoot a video on your phone about your business. Pick a topic, write out clear thoughts about what you want to say and get recoding! Did you know that the time people spend watching YouTube on their TV has more than doubled year over year? That’s because more homes have smart TV’s then ever before and that is only going to keep increasing in number.

YouTube has over a billion users, almost 1/3 of all people on the Internet. Having video that you can use on your social sites, company website and developing a YouTube channel can bring you some serious ROI. Sometimes the best video is when you record something on the fly, from the heart, direct, short and sweet. Actually, nearly 2/3 of consumers prefer video under 60 seconds according to Hubspot.com. Now once you record, share it and share it on the web! It is interesting to know that 45% of people watch more than an hour of Facebook or YouTube videos a week. (Source: hubspot.com) if that isn’t motivation enough, then please call and let me help you get started in video! It is so effective!

Get Linkedin!

In the past two years, content consumption on LinkedIn has increased 21% according to Hubspot.com. Get writing and posting! If you don’t have accompany page, it is free to add one. You can and should be connecting with customers, and leads via this free social site. If nothing more, company posts done daily will help build your traffic and bring people to your website.

Just ask!

How about a simple survey to ask your customers what you could do better to help them? Surveys don’t cost anything and can provide invaluable feedback, things that you may have never thought to begin to form new marketing projects from. A good way to get a large response is to incentivize it in some way by picking a winner out of your responses. Everyone like a gift card and it will increase your responses and loyalty when customer know you care about what they think.

Contact me today to get started on your projects!

#video #socialmedia #linkedin #smallbusinessmarketing #216brandrive #shannonketvertes #testimonials #smallbudgetmarketing #customersurveys